Capture and measurement

Call Tracking and Attribution

Every call and introduction tied to its source and service area, through a dedicated tracking number and clear records in your dashboard.

Apply to Partner

Know exactly where every introduction came from.

1partner per ZIP, per vertical
6verticals available
4.5+star standard to join

Call Tracking and Attribution shows partners exactly where their introductions come from. Each partner has a dedicated tracking number, and Handvetted pages automatically display it in the areas that partner holds. It is part of our Internet Marketing Service.

Attribution matters for two reasons. It makes billing transparent, because every introduction can be traced, and it makes growth decisions easier, because you can see which areas and verticals are producing.

Tracking also protects both sides when questions come up. If an introduction is disputed, the call details and recording give our team and yours the same record to review, which keeps decisions fair and quick to understand. Clear records are what make a pay-per-introduction model trustworthy. It also means your team always knows which introductions came through Handvetted, separate from your other marketing.

Tracking and attribution apply in all six verticals: roofing, HVAC, restoration, renovation, mortgage and refinance, and homeowners insurance.

Form introductions are tracked the same way as calls, so your dashboard shows a complete picture of what each area and vertical is producing.

What is tracked

What call tracking and attribution covers

The data behind every introduction.

Dedicated tracking number

A number unique to your business.

Automatic number display

The correct number shown on pages for each area.

Area attribution

Introductions tied to the ZIP code they came from.

Vertical attribution

Introductions tied to the vertical they belong to.

Form introductions

Forms tracked alongside calls.

Call recordings

Calls available to stream in your dashboard.

How it works

How Call Tracking and Attribution Works

Four steps from a call to a clear record.

01

Your number is displayed

Pages show your tracking number in the areas you hold.

02

A call comes in

The call reaches your business through that number.

03

It is attributed

The call is tied to its area and vertical.

04

It appears in your dashboard

Details and recording are available for review.

Clear records

What attribution gives partners

A traceable record behind every introduction.

  • Source clarityKnow which area and vertical produced each introduction.
  • Billing transparencyEvery charge traceable to an introduction.
  • Calls and formsBoth introduction types tracked together.
  • RecordingsCalls available for secure review.
  • Growth insightData that shows where to expand.
Why it matters

Why attribution matters

Guessing where customers come from leads to guessing where to spend.

Trust your bill

See the introduction behind every charge.

Spot strong areas

Know which ZIP codes and verticals perform.

Coach with real calls

Recordings help your team improve.

As a partner

What to expect from tracking

Here is how tracking appears day to day.

01

One number to recognize

Introduced calls arrive on your dedicated number.

02

Records by vertical

Multi-vertical partners see each vertical separately.

03

Data for decisions

Attribution feeds your performance reporting.

Good fit

Is Call Tracking and Attribution right for your business?

Businesses that tend to get the most from this program.

Data-minded owners

Businesses that want to know what is working.

Multi-area partners

Companies holding many ZIP codes who need clear records.

Teams that review calls

Managers who coach from recordings.

FAQ

Call Tracking and Attribution questions

How are calls tracked? ›

Each partner has a dedicated tracking number. Pages display it automatically in that partner's areas, and every call is tied to its area and vertical.

Do I get my own number? ›

Yes. Every partner receives a dedicated tracking number.

How do I see where a call came from? ›

Each introduction in your dashboard shows its area and vertical.

Are form introductions tracked too? ›

Yes. Form introductions are tracked alongside calls.

Where do I see this data? ›

In your partner dashboard, with a separate view for each vertical you hold.

Know where every introduction comes from

Apply to become a verified partner with tracking built into every introduction.