Capture and measurement

Pay-Per-Call Programs

Inbound phone calls from people in your area who are ready to talk, connected to your dedicated number and billed only when they connect.

Apply to Partner

Calls are exclusive to the partner who holds that ZIP code and vertical.

1partner per ZIP, per vertical
6verticals available
4.5+star standard to join

Pay-Per-Call Programs focus on the introduction most service businesses value most: a live phone call. When someone in your ZIP code calls about your type of work, they are connected straight to your business. It is part of our Internet Marketing Service.

Calls are billed only when they connect to your business. Each billable call is reviewed and confirmed by our team, and any confirmed call can be disputed from your dashboard.

Pay-per-call is available in all six verticals: roofing, HVAC, restoration, renovation, mortgage and refinance, and homeowners insurance. Calls and form introductions are priced separately.

Because each ZIP code is exclusive, the caller on the line has not been handed to three of your competitors first. That changes the tone of the first conversation.

What is included

What a pay-per-call program includes

The pieces behind every routed call.

Dedicated tracking number

Your own number for clean routing and attribution.

Automatic number display

Handvetted pages show your number in the areas you hold.

Exclusive routing

Calls go to the partner who holds that ZIP code and vertical.

Connected-only billing

Calls are billed only when they connect.

Team confirmation

Billable calls are reviewed and confirmed by our team.

Streamed recordings

Calls can be reviewed securely in your dashboard.

How it works

How Pay-Per-Call Programs Work

Four steps from a caller to a confirmed introduction.

01

Someone calls

A person in your ZIP code calls about your service.

02

The call connects

The call is routed to your dedicated tracking number.

03

We confirm it

Our team reviews the call and confirms it as billable.

04

You can review it

The call appears in your dashboard with details and a recording.

Fair by design

What keeps pay-per-call fair

You pay for real conversations, with a way to raise the ones that fall short.

  • Connected calls onlyA call that never connects is not billed as a connected call.
  • Human reviewCalls are confirmed by our team, not billed automatically.
  • Dispute rightsAny confirmed call can be disputed from your dashboard.
  • Batched billingUndisputed calls are billed in batches, with no prepaid balance.
  • Pause protectionBackup routing serves callers when you are paused.
Why it matters

Why calls are worth paying for

A live caller is usually closer to hiring than any other kind of contact.

Real conversations

You talk to people while their need is current.

Exclusive callers

No competing business in your vertical receives the same call.

Clear accounting

Every call is tracked, recorded, and visible before billing.

After launch

What to expect from a pay-per-call program

Here is how calls fit into your day.

01

Calls on your line

Introduced callers ring through on your dedicated number.

02

Alerts for missed introductions

Notifications flag introductions that still need attention.

03

Reviewable records

Recordings and call details sit in your dashboard.

Good fit

Is Pay-Per-Call Programs right for your business?

Businesses that tend to get the most from this program.

Phone-first sales teams

Businesses that close work in conversation.

Emergency-driven trades

Restoration and HVAC teams that answer urgent calls.

Lenders and agents

Mortgage and insurance professionals who prefer to talk first.

FAQ

Pay-Per-Call Programs questions

How do calls reach me? ›

Calls from your ZIP codes in your vertical are routed to your dedicated tracking number, which Handvetted pages display automatically in the areas you hold.

Am I billed for missed or unanswered calls? ›

Billing applies to connected calls. Escalating notifications help your team catch introductions that have not been acknowledged.

Are calls exclusive? ›

Yes. Calls are routed to the one partner who holds that ZIP code and vertical.

Can I pause? ›

Yes. When you pause, calls can route to a backup partner who has opted in from the waitlist for that area.

Can I hear recordings? ›

Yes. Recordings can be streamed in your dashboard. They are never downloadable.

Start receiving exclusive calls

Apply to become a verified partner and get a dedicated number for your service area.