Capture and measurement

Performance Reporting and Analytics

The numbers partners need to judge results and decide where to grow: introductions, calls, service areas, and billing, reported by vertical.

Apply to Partner

Every number is tied to a traceable introduction.

1partner per ZIP, per vertical
6verticals available
4.5+star standard to join

Performance Reporting and Analytics turns your introductions into decisions. Partners see what each area and vertical is producing and what it costs, so expanding or adjusting coverage is based on real results. It is part of our Internet Marketing Service.

Reporting draws from the same records behind your billing: every call, every form introduction, every confirmed introduction, and every dispute. That keeps the numbers consistent with what you pay.

Reporting also makes conversations with Handvetted more productive. When you want to add ZIP codes, join a waitlist, or adjust coverage in a vertical, the same numbers you see are the numbers we look at together. Decisions start from shared facts instead of guesses. Over time, that shared view makes it easier to build coverage that fits how your business actually grows.

Reporting is available in all six verticals: roofing, HVAC, restoration, renovation, mortgage and refinance, and homeowners insurance, with a separate view for each vertical you hold.

Because every introduction is attributed to its ZIP code and vertical, reporting can show which areas deserve more investment and which to reconsider before you commit to new coverage.

What is reported

What performance reporting covers

The measures partners use to run their partnership.

Introductions

Calls and form introductions by area and vertical.

Call activity

Connected calls and their details.

Service areas

The ZIP codes and verticals you hold.

Billing history

Confirmed introductions and batched charges.

Disputes

Disputes submitted and their outcomes.

Vertical views

Each vertical reported on its own page.

How it works

How Performance Reporting and Analytics Works

Four steps from introductions to decisions.

01

Introductions are recorded

Every call and form introduction is logged and attributed.

02

Activity is organized

Records are grouped by area and vertical.

03

You review results

See what each area and vertical produces and costs.

04

You decide next steps

Add, keep, or adjust coverage based on the numbers.

Built on records

What makes the reporting reliable

The numbers come from the same records behind your billing.

  • Traceable dataEvery number tied to an introduction.
  • Consistent with billingReporting and charges use the same records.
  • Per-vertical clarityEach vertical reported separately.
  • Area-level detailResults visible by ZIP code.
  • Dispute visibilityDisputes and outcomes included.
Why it matters

Why reporting matters

Coverage decisions are easier with clear numbers.

Invest with confidence

Expand where results support it.

Catch issues early

Spot areas or verticals that need attention.

Hold everyone accountable

Clear numbers keep the partnership honest.

As a partner

What to expect from reporting

Here is how partners typically use it.

01

Regular reviews

Check results by area and vertical as part of your routine.

02

Expansion planning

Use results to decide which areas to add.

03

Billing reconciliation

Match reporting to your batched charges.

Good fit

Is Performance Reporting and Analytics right for your business?

Businesses that tend to get the most from this program.

Owners who plan by the numbers

Businesses that want data behind every decision.

Multi-vertical partners

Companies comparing performance across services.

Expanding businesses

Partners deciding where to grow next.

FAQ

Performance Reporting and Analytics questions

What can I measure? ›

Introductions, call activity, service areas, billing history, and disputes, by area and vertical.

Can I see results by vertical? ›

Yes. Each vertical you hold has its own view.

How current is the data? ›

Reporting draws from the same records as your dashboard, so introductions appear as they are recorded and confirmed.

Can I see billing history? ›

Yes. Confirmed introductions and batched charges are part of your reporting.

How does reporting help me expand? ›

It shows which areas and verticals are producing, so you can add coverage where results support it.

Grow with clear numbers

Apply to become a verified partner with reporting built into your partnership.